Alum Rock Football Academy join Ticket Incentive Scheme

Football plays a major part in our community.

Mohammed Tafiq

Alum Rock Football Academy are the latest club to join up to our Ticket Incentive Scheme.

And they’re excited about the opportunities ahead. 

“We’re delighted to have joined the Ticket Incentive Scheme,” said coach Mohammed Tafiq. 

“Football plays a major part in our community and being able to not only raise funds, but let children come and watch professional football is a fantastic idea.”

The Academy is run by local volunteers who represented Alum Rock FC and want to give something back to the community, and in particular the younger generation. 

Starting in 2013, the Academy’s sessions can regularly include in excess of 100 children over three Saturday sessions. 

Football is a key part with matches and drills taking place, but the Academy also emphasises on developing social and behavioural skills. 

That’s where the link with Blues will also help. 

“Our sessions always start with a health and safety check, where we make sure all children are prepared and dressed appropriately,” Tafiq added. 

“We have regular visits from sponsors and David Jamieson who is the West Midlands Police Crime Commissioner.

“David stresses the importance of making a positive impact to their own lives, and in the community, and being a part of this scheme will therefore enable us to reward our children for their effort.”

Click here for more details on the Alum Rock Football Academy.

The scheme allows local schools, charities, places of worship, youth groups and sports teams to earn commission by selling special rate tickets for Blues matches here at St. Andrew’s. 

For every ticket sold, each group will receive 50% commission to spend on whatever resources they need. 

So far, the scheme has helped to raise thousands of pounds for schools and grassroots football clubs as well as help the Club build and strengthen relationships with a wide range of organisations within the community. 

One of those to benefit on that strong relationship is supporters club Blues 4 All who helped introduce Mohammed to the scheme. 

Blues 4 All have worked hard with the Club to encourage local community groups to join and they’re keen to bring more people to St. Andrew’s.

“It’s great to see Alum Rock Football Academy join the scheme,” said Blues 4 All club secretary Bik Singh.

“The scheme is an excellent way to encourage the local community to interact with the club when they wish to do so. 

“We regularly bring groups to matches and many are repeat trips to St Andrew's.  

"It's imperative that we create an environment where Birmingham youngsters have a special affinity for the Blues.”

For more details about the scheme, please contact Sam Taylor on 0121 202 5231 or email