In less than a week since its launch, the fundraising target of £5,000 to help support the NHS in our local community has been surpassed!
A sincere thanks to everyone who has donated. But let's not stop there.
As players and staff from the Club gear up to embark on their Land's End to John o'Groats virtual journey this coming weekend, let's see how much we can raise.
The Keep Right On Challenge was the idea of the Club's Academy to give something back to local hospitals during the current COVID-19 pandemic.
We are to cover the distance between Land's End and John o'Groats (1,083 miles) over a three-day period from Friday 8 May to Sunday 10 May.
We will record the cumulative miles travelled by all those taking part, who will be either running or walking in their local surroundings adhering to guidelines on exercise and social distancing.
Every department from the Club is involved and the captains of the Men's and Women's teams, Harlee Dean and Kerys Harrop, were the first to come forward to enlist.
The Gardners - Craig and Gary - Jude Bellingham, Wes Harding, Charlie Lakin, Olly McCoy, Jake Weaver, Dan Crowley, Steve Seddon and Caolan Boyd-Munce are also taking part and women's stars Sarah Mayling, Harriet Scott, Claudia Walker, Abbi Grant and Connie Scofield.
Representatives from our Former Players Association including Jeff Kenna, Darren Carter as well as ex-captain, coach and caretaker manager Lee Carsley are on board too, along with the Association's Chairman and local broadcasting legend Tom Ross.
Dong Ren, the Club's CEO, has committed to the Challenge and we are also delighted that the Club's Principal Partner BoyleSports are backing our campaign and taking part themselves.
We have chosen to support the University Hospitals Birmingham Charity as they have five hospitals in and around the West Midlands area that provide important medical care to help the people of our community.
Charlotte Schofield, Director of Fundraising at University Hospitals Birmingham Charity, said: “Our thanks go to everyone at Birmingham City Football Club who are taking on or supporting the Keep Right On Challenge, your support will help us to do more for our NHS Superheroes, and the patients that they are treating, at this difficult time.
“Since the outbreak of COVID-19 we have seen some fantastic ideas of alternative ways to fundraise and the Challenge is a brilliant example of how we can all come together to raise money and have fun along the way.
“The money that the Challenge raises will help us to continue to support our staff and patients at this challenging time. We have used the funds donated to us since the outbreak of COVID-19 to provide our staff with food, drink and toiletries to help to keep them going, and we’re now opening up staff welfare hubs and special ‘wobble rooms’ where they can go to spend time away from the ward.
“The welfare of our staff is always a key priority, and now it is more important than ever.
“Sadly the current situation means that our patients cannot receive visitors, which makes their stay in hospital harder. We’re funding tablets so that our patients can speak to their loved ones via video chat, helping to keep their spirits up. We’re also funding radios to keep our patients entertained.”
Please help us support the NHS in our local community. Let's Keep Right On!