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Half-Season Blues Loyalty

Get your half-season Blues Loyalty membership and receive a free membership pack alongside a variety of exclusive rewards.

Become a Blues Loyalty member today to access exclusive prices for home league tickets, priority booking for away league and cup matches, plus discounted away travel for selected fixtures.

Not only that, but you’ll also receive 10% back in Loyalty points every time you purchase match tickets or merchandise. These points can then be spent on home match tickets, merchandise and competitions. Last season’s competitions included signed shirts, life-sized FIFA Ultimate Team Cards and copies of Football Manager.

Members are also entitled to exclusive offers from a host of Blues Loyalty Partners across the city. Some of last season’s partners included Dominoes, the National Sea Life Centre, Voice Mobile, Rush UK, Warwick Castle. 

Prices and benefits

There’s a membership category to suit supporters of all ages.

Sign up today to receive a FREE membership pack containing items such as a backpack, bottle opener, headphones and pen, alongside information on how to access the Blues Loyalty portal, partner discounts, competitions, and contact information.

How to purchase

or call 0121 772 0101 (option 2, followed by option 4) or visit the Blues Store.

Once purchased your membership will activate within 24 hours. Loyalty packs will be available for collection or delivery from early August.